© 2016 — VirtueBrush Ltd.

Shocked by the level of plastic waste going into our environment we want to do something about it. We brush our teeth first thing in the morning and last thing at night with plastic which is an unsustainable act. Our mission is to disrupt the plastic toothbrush industry with a symbol for sustainable living – a plant based alternative that makes for a better toothbrush as well. We believe brushing with a high quality Bamboo Toothbrush will help remind people every day just how easy and beneficial making small planet friendly lifestyle changes can be.

VirtueBrush – Sustainable Bamboo Toothbrushes (free delivery)

5 out of 5


The Bamboo Toothbrush for people who understand that Sustainability is a Virtue.

Approved by Dentists, the VirtueBrush is an environmentally friendly toothbrush with a 100% Bamboo Handle and soft bristles that are enhanced with Activated Bamboo Charcoal. The smooth Bamboo Handle is Naturally Antibacterial while the Charcoal Infused Bristles are naturally effective at fighting plaque and can help whiten teeth by absorbing tannins – compounds found in coffee, tea and wine.

By choosing to buy the VirtueBrush you are reducing the burden of plastic on the environment.

We plant 3 trees per VirtueBrush purchased as part of our commitment to  sustainability (via our not-for-profit partners working around the equator).

Dentists recommend changing your toothbrush every three months.

The Moso Bamboo we use grows quickly and regrows quickly after harvesting, up to 3 feet in a day. It’s actually a type of grass that has natural antibacterial qualities, dries out quickly and has a tensile strength that rivals steel.

Bamboo has many material and environmental virtues, and in fact the Bamboo plant has been recognised as the “Plant of Virtue” for millennia.

Our VirtueBrush Bamboo Toothbrushes are a Sustainable Alternative to plastic toothbrushes that are hard to recycle and often end up in landfill, our waterways and oceans where they break down into smaller and smaller pieces of plastic causing harm to wildlife and the ocean food-chain.

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Creating a Virtuous Circle

As a brand and a company we want to be part of the solution for creating a sustainable future.  There are a number of areas in which we will be able to make a positive impact (to create a virtuous circle) for those who choose our VirtueBrush Bamboo Toothbrushes. Firstly the fact that the VirtueBrush has a 100% Bamboo handle helps to reduce the burden of plastic on the environment. On a global scale, if every individual were to use only one toothbrush, the world population of well over 7 billion people will generate over 100,000 tonnes of plastic waste each year. This is plastic that never really goes away and does tremendous damage to the environment for hundreds of years. Rather than being manufactured with a plastic handle we use Moso Bamboo – a highly sustainable material that is naturally antibacterial. Bamboo has over 1,000 documented uses and it’s high time we started using it more and more to replace disposable plastic products like toothbrushes and that’s a big part of why we have created this business.

Secondly we plant 3 trees per VirtueBrush sold (regular trees) via our not-for-profit partners. Nearly all of the trees we plant are either native or naturalised in the environments where we plant them. 3 trees per brush sold may not seem a lot but as Depeche Mode say “everything counts in large amounts”. 5,000 toothbrushes being sold for example would result in 15,000 trees being planted around the equator where they are most needed and productive. We are setting ourselves a target of planting 100,000 trees by 2020 as part of this initiative, and 1 million trees by 2025. A tree can sequester 48 pounds of CO2 per year from the atmosphere so 1 million trees would sequester 211,772 tonnes of CO2 per year while also supporting jobs in the local communities where the reforestation is happening. On average, one tree produces nearly 260 pounds of oxygen each year. Two mature trees can provide enough oxygen for four people per year. Of course there are numerous other benefits that trees and forests provide including seeding clouds and helping to regulate the climate.

Thirdly we are using our marketing communications to promote sustainable living and we think the toothbrush is a good product to use for this as it’s something we all use every day in a personal way. We have joined the PlasticPollutionCollation.org and plan on helping with advocacy for helping to stop the production of unnecessary disposable plastics at source so these products never end up in landfill or our oceans, creating damage in particular to the ocean food web. If that wasn’t enough we will also be moving toward getting FairTrade certification and have already started working on broadening our range of Oral Health products with added Virtue.

Founder's Story

Dylan Regan describes himself as an “Ecopreneur” (an Environmentally Motivated Entrepreneur) –

“I am a person who has been interested in sustainability for a long time who was frustrated with the level of plastic in my life. I think a lot of people are feeling that frustration these days. They see there is a serious environmental problem with plastic and have very few good alternatives to choose from to help them escape from it.

The toothbrush is a good example as it is something you use everyday for your whole life. You replace it 5 or 6 times a year and yet every toothbrush you ever used is probably in a landfill somewhere or floating on top of the world’s oceans.

So I decided a toothbrush with plant based materials would be a good product to bring to the UK and Irish market – as I couldn’t find one in shops myself. After a lot of research I found that Bamboo would be the best material to use because of its amazing material and environmental virtues.”


Dylan after his pitch to the Virgin IMPACT Judges

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Virgin Media IMPACT Award 2016

The VOOM 2016 competition gave us the motivation to jump into marketing the VirtueBrush as there was a clear fit with where we want to go with our business and the IMPACT category of the competition. This is for businesses that put social and environmental impact, as well as profit, at the heart of their business.

We were delighted to be chosen as Semi-Finalists for the IMPACT Category of this prestigious business competition. Over 2,500 businesses entered the award from across the UK and Ireland. It was a great achievement and honour to make it to the top 10. The judging team consisted of: Holly Branson, Special Projects Manager at Virgin Group and Chair of Virgin Unite, Alison Fort, Acting CEO and MD Europe of Toniic, Jude Ower, Founder/CEO of Playmob, Michael Lynas, CEO at National Citizen Service, Anna Jones, Entrepreneurship Director at Virgin Unite and Ed Muuls, Investment Director at Virgin Management Ltd.